商学学士
Administration 在市场营销

我们的B.B.A. 在市场营销 Sets the Tone for Your Career

的 College of Business and Aviation offers a 商学学士 Administration 在市场营销. A B.B.A. 在市场营销 at Delta State provides students with knowledge and skills in market and business research, consumer shopping behavior, 广告 and promotions, 社交媒体营销, and 国际营销. Students are given the opportunity to work with closely with their professors, as well as with alumni and other professionals which can lead to enhanced job opportunities. A B.B.A. degree 在市场营销 at Delta State helps students to develop critical thinking, 分析, and problem solving skills. Students prepare case analysis, analyze marketing data sets, and identify market trends.

11:1

师生比例

20

Program-specific Scholarships

7

Diverse 营销的选修课

Why Choose 市场营销 at DSU?

A group of four students working together on an assignment with other students in the background.

As a student pursuing this degree, you will build your knowledge in market and business research, 广告 and promotions, 消费者的行为, and 社交媒体营销 in an online environment or on campus. You will have the option to take many other classes where you can hone in on your knowledge in entrepreneurship, 国际营销, or sports marketing to name a few. As a student you will have opportunities to develop teamwork, 领导, and time management skills.

  • Applications accepted year round
  • Flexible and part-time course scheduling
  • Online and on-campus student advisement
  • 经验的作业
  • Community marketing projects
  • Social media marketing club
ACBSP认证徽章
Leigh Tucker, 市场营销 major

I chose marketing because I enjoy being in classes with the marketing professors. 的y are passionate about the success of their students and make class fun.

Leigh Tucker, 市场营销 major2024届毕业生

Concentrations 在市场营销

一般的营销

一般的营销 concentration offers a comprehensive foundation in marketing principles, 策略, and techniques essential for success in today’s competitive business environment. With a focus on traditional and contemporary marketing approaches, students gain a deep understanding of 消费者的行为, 市场研究, 国际营销, 品牌, 促销策略, 销售, 和更多的. Students in this program learn how to create value for organizations, 推动业务增长, and shape consumer perceptions.

数字营销

数字营销 concentration prepares students for success in today’s digitally-driven business landscape. Through a blend of theoretical knowledge and hands-on experience, students explore key areas including 社交媒体营销, search引擎优化, 内容营销, 数据分析, and 促销策略. Hands-on projects allow students to gain practical experience and develop a deep understanding of how to leverage digital channels effectively to engage audiences, 推动经济增长, and achieve business objectives.

拿个B我能做什么.B.A. 在市场营销?

的 Bachelor’s program 在市场营销 gives students a wide variety of career opportunities in areas such as 市场研究, 广告, 公共关系, and 销售 in industries such as retail, 医疗保健, 和服务. As a Delta State graduate with a degree 在市场营销, you will be equipped to analyze data, develop communication programs, and confidently solve real-world media issues.

  • 营销经理
  • 广告公司经理
  • Public relations specialist
  • 销售代表
  • 市场营销 research analyst
  • Digital marketing specialist
  • 活动策划人
  • 品牌经理

企业奖学金

的 College of Business and Aviation offers a variety of scholarships to students, many of which are based on merit, 学术浓度, 领导, and other qualifying factors. 的re are over 20 scholarships for marketing majors. Students may also be eligible for non-program specific scholarship opportunities.

项目的目标

市场营销 is a key aspect for many organizations, companies, and individuals in the world today. Every product, idea, thought, or connection is marketed in today’s society. In the Division of Management, 市场营销, and Business Administration, the marketing major prepares students for a successful career in this dynamic, 蓬勃发展的领域.

入学要求

Applicants of this program must meet Delta State University’s undergraduate admission requirements.

的re are no additional program admission requirements.

课程

的 following courses are required to complete a concentration 在市场营销.

一般的营销

类别 课程数量 科目名称 学分
市场营销的核心 MKT 321 专业销售 3
MKT 358 消费者的行为 3
MKT 388 商业研究方法 3
MKT 475 国际营销 3
MKT 499 市场营销研讨会 3
营销的选修课 9
总计 24

数字营销

类别 课程数量 科目名称 学分
市场营销的核心 MKT 321 专业销售 3
MKT 358 消费者的行为 3
MKT 388 商业研究方法 3
MKT 475 国际营销 3
MKT 499 市场营销研讨会 3
数字营销 MKT 330 促销策略 3
MKT 435 社交媒体营销 3
MKT 438 数字营销 3
总计 24

学位要求

要获得这个学位, you must successfully complete at least 120 credits, including your general education requirements and the major requirements below.

通识教育 39-41
大学要求 1
Special 学位要求 6
业务核心 42
主要 24
选修课 6-8
总学位要求 120

For more information on degree requirements and specifics on courses needed to complete the degree, 咨询本科生 学术目录. For a semester-by-semester breakdown on how you can complete this degree in 4-years, visit 学术地图.

现在就开始